Drinks, Coffee,
What New Lifestyle Data Says About Alcohol and Food Trends A Clear Shift in Seoul’s Drinking Culture Seoul’s lifestyle habits are changing, and the latest survey makes that super clear. Nearly one in four Seoul residents said they did not drink alcohol at all in the past year. That is a pretty big signal in … Read more
The Ultimate Guide to Eating Like a Tech Icon A Business Trip Turned Into a Seoul Food Map When “Jensen Huang” came to Seoul for three days, he did more than meet business leaders. He accidentally created one of the hottest food trails in the city. From pork belly and somaek to Pyongyang naengmyeon, samgyetang … Read more
Starbucks Korea’s “Tank Day” Sparks Global Outrage When a Local Scandal Goes Global What started as a domestic marketing misfire in Korea has now become an international brand crisis for Starbucks. The “Tank Day” promotion, tied to the anniversary of the 1980 Gwangju Uprising, triggered massive backlash at home — but now, overseas social media … Read more
Why Korea’s Craft Beer Boom Lost Momentum From Viral Hit to Sudden Slowdown Korea’s craft beer scene used to feel unstoppable. When Gompyo Wheat Beer exploded in convenience stores, it made craft beer cool, fun and super accessible. People loved the quirky branding, the collabs with unexpected companies and the whole social media vibe. But … Read more
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more