Drinks, Coffee,
How Hanam Pig Farm Broke the 15-Year Curse of Korean BBQ Franchises The Challenge That Everyone Said Was Impossible There’s a saying in Korea: “BBQ franchises don’t last long.” Unlike chicken restaurants that use processed meat, BBQ restaurants using raw pork face huge challenges in maintaining consistent quality across locations. While many famous Korean BBQ … Read more
South Korean Franchise Industry Faces Growing Revenue Gap Between Headquarters and Store Owners Concerning Trends in Franchise Performance The South Korean franchise industry is experiencing a significant disparity in revenue growth between headquarters and individual store owners. Recent data reveals that while franchise headquarters have seen substantial growth, individual outlet owners are struggling with declining … Read more
From Traditional Etiquette to Modern Wine Appreciation Traditional Korean Drinking Etiquette Rules Korean drinking culture has long been characterized by strict hierarchical customs that reflect the country’s deep-rooted respect for seniority and age. These traditional practices include using both hands when pouring or receiving drinks, turning one’s head away while drinking in the presence of … Read more
A Deep Dive into Daily Habits and Spending Patterns Coffee as Essential Daily Fuel Korean Generation Z has transformed coffee from a luxury beverage into an essential daily necessity. For many young Koreans, coffee represents more than just a drink – it’s a survival tool in their demanding academic and professional lives. The caffeine dependency … Read more
Perplexity Opens First AI Cafe in Seoul: When Technology Meets Coffee Culture The Quiet Revolution of AI Integration Perplexity, an emerging AI search company positioning itself as a Google alternative, has quietly opened its first physical space in Seoul’s upscale Cheongdam-dong district. Cafe Curious, which opened on September 3, 2025, represents a subtle yet strategic … Read more