Gadgets
Gaming in Korea Gets More Expensive in 2026 Why Console Prices Are Suddenly Jumping Bad news for gamers: console gaming in Korea is getting seriously more expensive. Sony recently raised prices across the PlayStation 5 lineup, and the increases are huge. The standard PS5 now costs 948,000 won, while the Digital Edition jumped all the … Read more
How “Douyin” and “Xiaohongshu” Are Taking Over Myeong-dong Livestream Selling Moves from Studios to the Streets of Seoul You won’t believe what’s happening in Myeong-dong at 9 a.m.! While the streets are usually quiet, a new group of entrepreneurs is already hard at work. They aren’t street performers—they are Chinese livestreamers chasing sales! With smartphones … Read more
Stress-Relief Items Become Daily Essentials for Gen Z Why Gen Z Is Carrying Stress in Their Hands Feeling stressed at work or school? You’re not alone. In Korea, Gen Z is turning small stress-relief items into everyday must-haves. From keycap keyrings to squishy toys and worry stones, these portable tools are becoming part of daily … Read more
Why Young Koreans Love Daiso in 2026 Inflation Changed the Way People Spend Daiso is becoming one of the hottest shopping places for young Koreans, and the reason is simple: inflation changed everything. Since prices have kept rising, many people in their 20s and 30s are no longer focused on not spending at all. Instead, … Read more
IKEA Korea Expands with Democratic Design Why IKEA Korea Is Growing Again IKEA Korea is making a stronger move in the Korean market with one clear message: good design should be for everyone. At its recent media event, the company introduced its vision under the slogan “Home Begins with You.” The heart of this strategy … Read more