How Squishies and Nostalgia Brought Seoul’s Old Markets Back to Life Old Markets, New Energy Seoul’s older markets are getting a surprising second life, and the new crowd is not who many people expected. In places like Dongdaemun Stationery Store Street and Dongmyo Flea Market, the main visitors now are often people in their 20s … Read more
Why Gen Z and Millennials Are Obsessed With This Wellness Trend A Traditional Heat Therapy Gets a Trendy Comeback Enzyme baths are having a serious moment in Korea. What used to feel like a wellness ritual for older generations is now becoming one of the hottest self-care trends among people in their 20s and 30s. … Read more
Pickleball Is No Longer a Niche Hobby in Korea From Quiet Courts to Mainstream Buzz Pickleball is having a serious moment in Korea. What used to look like a niche sport mostly associated with older players is now showing up everywhere — in parks, social clubs and even celebrity conversations. The sharp pop of paddles … Read more
Hybrid Shoes Are Taking Over Fashion in 2026 Why Everyone Wants Shoes That Do Everything Fashion is officially in its comfort era, and hybrid shoes are leading the way. These are the shoes that look like loafers, sandals or dress shoes on top but feel like sneakers underneath. Honestly, it’s the best of both worlds. … Read more
Mori Girl vs. Douyin Two Makeup Moods, One Big Trend Korea’s beauty scene is loving a fresh contrast right now. Two East Asian makeup styles — Mori girl and Douyin — are getting major attention, and they could not feel more different. One is soft, natural and dreamy. The other is bright, dramatic and ultra-detailed. … Read more