Business
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more
A Digital Leader Falling Behind The Paradox of a Tech Giant Without Protection South Korea is famous for being one of the most digitally advanced nations on Earth. However, there is a shocking gap in its safety net. While cyberattacks are hitting major companies like SK Telecom, Coupang, and Lotte Card, the country’s cyber insurance … Read more
Samsung Engineers Are Questioning Whether to Stay The Bonus Fight Is About More Than Money Samsung has long been one of the most desired employers in Korea. For many engineers, getting hired there meant prestige, stability and pride. But now, the ongoing bonus dispute inside Samsung Electronics is shaking that belief. On the surface, this … Read more
Korea’s Network Fee Debate Is Becoming a US Trade Issue Why the US Is Calling Korea an “Outlier” So this is getting real. The US Trade Representative is openly criticizing Korea’s network usage fee policy and calling it an “outlier” — even one of the “craziest” trade barriers for American exporters. The issue is Korea’s … Read more
How “Douyin” and “Xiaohongshu” Are Taking Over Myeong-dong Livestream Selling Moves from Studios to the Streets of Seoul You won’t believe what’s happening in Myeong-dong at 9 a.m.! While the streets are usually quiet, a new group of entrepreneurs is already hard at work. They aren’t street performers—they are Chinese livestreamers chasing sales! With smartphones … Read more