Fashion
Creative Innovation or Brand Infringement? Louis Vuitton Loses Court Battle Over Upcycling This court case has the entire fashion world talking! 👜⚖️ Last month, Louis Vuitton LOST a legal battle against a repair shop in Seoul’s Gangnam District that had been modifying the brand’s handbags and changing their designs for customers. While the French luxury … Read more
The Art of Competitive Advertising When Subtlety Meets Strategy When “Musinsa” launched their New Year’s discount campaign on January 1st, something felt different. The fashion platform released coupons worth exactly 50,000 won – 20,000 won for Musinsa Store, 20,000 won for Musinsa Shoes, 5,000 won for Musinsa Beauty, and 5,000 won for Musinsa Used. Sound … Read more
The Psychology Behind Korea’s Monochrome Fashion Walking through the bustling streets of Seoul, you’ll notice something striking: a sea of black, white, and gray clothing dominating the urban landscape. This isn’t just a coincidence or a passing trend—it’s a reflection of deep-rooted cultural values and practical choices that define Korean fashion culture. 서울의 번화한 거리를 … Read more
Learning from K-beauty’s Challenges The New Wave of Korean Style The Korean Wave is shifting gears in China. While K-beauty faces headwinds, Korean fashion is making serious waves among young Chinese consumers. Korean apparel exports to China jumped 45% from $375 million in 2020 to $545 million in 2024, showing impressive momentum. 한류가 중국에서 새로운 … Read more
How “Young 40s” Became a Fashion Mockery in Korean Society The Rise and Fall of a Trend The term “young 40s” has undergone a dramatic transformation in Korean society. Originally coined in 2015 by trend consultant “Kim Yong-sub” as a positive label for Generation X embracing new challenges in their forties, it has now become … Read more