The Rise of Long-Term ‘Living Travel’ A Record Number of Visitors are Choosing to Live Like Locals Korea is witnessing a massive shift in how the world travels! 🇰🇷 This year, a record-breaking 4.76 million foreign visitors arrived in the first quarter alone. But here’s the real kicker: they aren’t just staying for a weekend. … Read more
Korean Banks Are Becoming Lifestyle Platforms Why Banks Are Moving Beyond Finance Korean banks are changing fast. With tighter government rules on lending and weaker growth in traditional interest income, major banks are now searching for new ways to make money. And honestly, they are not stopping at financial products anymore. From concert ticket platforms … Read more
Stress-Relief Items Become Daily Essentials for Gen Z Why Gen Z Is Carrying Stress in Their Hands Feeling stressed at work or school? You’re not alone. In Korea, Gen Z is turning small stress-relief items into everyday must-haves. From keycap keyrings to squishy toys and worry stones, these portable tools are becoming part of daily … Read more
Why Young Koreans Love Daiso in 2026 Inflation Changed the Way People Spend Daiso is becoming one of the hottest shopping places for young Koreans, and the reason is simple: inflation changed everything. Since prices have kept rising, many people in their 20s and 30s are no longer focused on not spending at all. Instead, … Read more
IKEA Korea Expands with Democratic Design Why IKEA Korea Is Growing Again IKEA Korea is making a stronger move in the Korean market with one clear message: good design should be for everyone. At its recent media event, the company introduced its vision under the slogan “Home Begins with You.” The heart of this strategy … Read more