How Young Adults Are Reinventing Jjimjilbang Culture A Space Once Seen as Old-Fashioned Feels New Again For a long time, Korean saunas and jjimjilbangs were associated with older generations, family bath trips and slightly outdated weekend routines. But that image is changing fast. More young Koreans in their 20s and 30s are now treating saunas … Read more
Why Running Is Becoming the Main Reason to Travel From Workout on Vacation to Vacation for the Workout Running used to be something people squeezed into a trip so they would not lose their routine. Now, for many Koreans, the run itself is becoming the reason to travel. As the running population has grown, the … Read more
Why Gen Z and Millennials Are Obsessed With This Wellness Trend A Traditional Heat Therapy Gets a Trendy Comeback Enzyme baths are having a serious moment in Korea. What used to feel like a wellness ritual for older generations is now becoming one of the hottest self-care trends among people in their 20s and 30s. … Read more
Bridging the Gap in Korea’s Suicide Prevention Crisis The Silent Echo of Unanswered Calls It’s actually heartbreaking to hear that in a country with the highest suicide rate in the OECD, more than half of the emergency calls to the “109” hotline are going unanswered. Imagine being at your lowest point, reaching out for a … Read more
A Game-Changer for Tourism Recovery Historic Initiative Begins at Incheon International Cruise Terminal South Korea has officially launched its groundbreaking visa-free entry program for Chinese group tourists, marking a significant milestone in bilateral tourism relations. The program commenced on Monday as Chinese tourists arrived at Incheon International Cruise Terminal, symbolizing a new chapter in cross-border … Read more