Why Saunas Are Cool Again in Korea
How Young Adults Are Reinventing Jjimjilbang Culture A Space Once Seen as Old-Fashioned Feels New Again For a long time, Korean saunas and jjimjilbangs were associated with older generations, family bath trips and slightly outdated weekend routines. But that image is changing fast. More young Koreans in their 20s and 30s are now treating saunas … Read more