How Young Adults Are Reinventing Jjimjilbang Culture A Space Once Seen as Old-Fashioned Feels New Again For a long time, Korean saunas and jjimjilbangs were associated with older generations, family bath trips and slightly outdated weekend routines. But that image is changing fast. More young Koreans in their 20s and 30s are now treating saunas … Read more
Why Gen Z Is Falling in Love With “Ok” Jewelry Again A Vintage Gem Gets a Fresh Summer Comeback Korean jade, or “ok,” is suddenly everywhere again — and not on grandmothers this time. This summer, Gen Z shoppers are heading to Seoul’s Jongno jewelry district in search of slim jade rings, pastel colors and … Read more
Why Gen Z Sees Them as Real Assets From Childhood Hobby to Serious Money Pokémon cards are no longer just colorful memories from childhood. They have become serious financial assets, with some rare sets selling for more than luxury cars. A 1996 Japanese base set recently sold for over $178,000, while high-grade Charizard cards passed … Read more
Why Gen Z and Millennials Are Obsessed With This Wellness Trend A Traditional Heat Therapy Gets a Trendy Comeback Enzyme baths are having a serious moment in Korea. What used to feel like a wellness ritual for older generations is now becoming one of the hottest self-care trends among people in their 20s and 30s. … Read more
Mori Girl vs. Douyin Two Makeup Moods, One Big Trend Korea’s beauty scene is loving a fresh contrast right now. Two East Asian makeup styles — Mori girl and Douyin — are getting major attention, and they could not feel more different. One is soft, natural and dreamy. The other is bright, dramatic and ultra-detailed. … Read more