Korea’s New Beauty Trend Battle

k beauty makeup Mori vs Douyin 202605112028

Mori Girl vs. Douyin Two Makeup Moods, One Big Trend Korea’s beauty scene is loving a fresh contrast right now. Two East Asian makeup styles — Mori girl and Douyin — are getting major attention, and they could not feel more different. One is soft, natural and dreamy. The other is bright, dramatic and ultra-detailed. … Read more

Chinese Livestreamers in Seoul

livestreamer reseller Myeong dong 202604171425

How “Douyin” and “Xiaohongshu” Are Taking Over Myeong-dong Livestream Selling Moves from Studios to the Streets of Seoul You won’t believe what’s happening in Myeong-dong at 9 a.m.! While the streets are usually quiet, a new group of entrepreneurs is already hard at work. They aren’t street performers—they are Chinese livestreamers chasing sales! With smartphones … Read more

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