Why the First US ETF Could Change the Industry A New Moment for K-Beauty in Global Finance K-beauty has already conquered bathroom shelves, TikTok routines and Amazon rankings. Now it is aiming for something bigger: Wall Street. A prospectus was just filed for what could become the first US-listed K-beauty ETF, and that is a … Read more
Why Foreign Shoppers Plan Korea Trips Around Olive Young Sales When a Beauty Sale Becomes a Travel Reason Imagine booking a flight not for cherry blossoms or K-pop concerts, but for a beauty sale. That is exactly what is happening in Korea right now. Foreign tourists are increasingly planning their trips around Olive Young’s seasonal … Read more
Mori Girl vs. Douyin Two Makeup Moods, One Big Trend Korea’s beauty scene is loving a fresh contrast right now. Two East Asian makeup styles — Mori girl and Douyin — are getting major attention, and they could not feel more different. One is soft, natural and dreamy. The other is bright, dramatic and ultra-detailed. … Read more