Culture
How Young Adults Are Reinventing Jjimjilbang Culture A Space Once Seen as Old-Fashioned Feels New Again For a long time, Korean saunas and jjimjilbangs were associated with older generations, family bath trips and slightly outdated weekend routines. But that image is changing fast. More young Koreans in their 20s and 30s are now treating saunas … Read more
Why Mongolia’s Capital Is Starting to Look Like a Korean Food and Retail Hub A New Nickname Says a Lot Ulaanbaatar now has a Korean nickname: “Mongtan.” It combines Mongolia with Dongtan, a large planned city south of Seoul, and the name alone tells you how strong Korea’s influence has become in the Mongolian capital. … Read more
Why Foreign Tourists Are Using Baemin More Than Ever Korea’s Delivery Culture Is Now a Tourist Experience For many visitors, traveling in Korea is no longer just about sightseeing, shopping or famous restaurants. It now includes something much more local: ordering delivery late at night through Baemin. According to new data, foreign visitor orders on … Read more
The Culture Behind Korea’s Summer Commute The Strange Sight of Bare Eyes in Summer If you spend time in Seoul during summer, one thing may feel surprisingly different: not many people wear sunglasses on the way to work. For foreigners like “Ella Mitchell,” this can be a real culture shock. In many countries, sunglasses are … Read more
Why June Hur’s “Behind Five Willows” Feels So Addictive A Joseon-Era Love Story With Modern Energy If you love historical fiction, literary romance and K-drama tension, “Behind Five Willows” sounds like the kind of book you should not ignore. June Hur takes readers into late Joseon, a time when King Jeongjo was trying to crack … Read more