Why Foreign Tourists Are Using Baemin More Than Ever Korea’s Delivery Culture Is Now a Tourist Experience For many visitors, traveling in Korea is no longer just about sightseeing, shopping or famous restaurants. It now includes something much more local: ordering delivery late at night through Baemin. According to new data, foreign visitor orders on … Read more
Myth or Superfood? What You Really Need to Know Why Korean Melon Is Trending Again Korean melon, known as chamoe, is having a global moment. From Japanese supermarkets to K-culture expos overseas, this bright yellow summer fruit is gaining attention for its sweetness, size and affordability. Compared to larger and more expensive melons sold abroad, … Read more
What New Lifestyle Data Says About Alcohol and Food Trends A Clear Shift in Seoul’s Drinking Culture Seoul’s lifestyle habits are changing, and the latest survey makes that super clear. Nearly one in four Seoul residents said they did not drink alcohol at all in the past year. That is a pretty big signal in … Read more