Why the New Market Is Raising Big Health Concerns A Label That Sounds Safer Than It May Be In Korea, a new wave of vapes labeled “nicotine-free” is creating serious concern. On the surface, the message sounds simple and even reassuring. No nicotine, no problem — right? But recent tests suggest the reality may be … Read more
Why So-Called Consensual Fights Are Raising Alarm A New Name for an Old Problem A troubling trend called “Yatcha Rule” is spreading in Korean schools, and education authorities are taking it seriously. Inspired by a popular YouTube fighting format, students are copying the idea of “agreed” fights under supposed rules. But what may look to … Read more
Why the Brand Crisis Became a Labor Crisis Too A Marketing Scandal Did Not Stop at the Brand The “Tank Day” controversy was widely discussed as a branding disaster, but for Starbucks Korea workers, it became something more personal and more exhausting. According to union leader “Lee Yong-bin,” the fallout did not stay at the … Read more
Myth or Superfood? What You Really Need to Know Why Korean Melon Is Trending Again Korean melon, known as chamoe, is having a global moment. From Japanese supermarkets to K-culture expos overseas, this bright yellow summer fruit is gaining attention for its sweetness, size and affordability. Compared to larger and more expensive melons sold abroad, … Read more
The Smart Etiquette Guide for Runners in Korea Running Boom in Seoul Running in Korea is having a real moment! From Han River paths to Cheonggye Stream and neighborhood parks, more people are joining running crews and weekend jogs. But with more runners on public paths, the need for better running etiquette is growing fast. … Read more