Starbucks Korea’s “Tank Day” Sparks Global Outrage When a Local Scandal Goes Global What started as a domestic marketing misfire in Korea has now become an international brand crisis for Starbucks. The “Tank Day” promotion, tied to the anniversary of the 1980 Gwangju Uprising, triggered massive backlash at home — but now, overseas social media … Read more
Could Starbucks Buy Back Starbucks Korea After the Tank Day Scandal? Why This Controversy Became Bigger Than Marketing The Starbucks Korea “Tank Day” controversy is no longer just a branding mistake. It is now raising serious questions about ownership, contracts and financial risk. After public outrage over the promotion, attention quickly shifted to the deal … Read more
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more
The Four-Day Workweek: From Fantasy to Serious Discussion The idea of a four-day workweek, once dismissed as unrealistic, is now gaining traction in Korea. Advocates emphasize the importance of leisure and quality of life, especially as Korea’s per capita income approaches $40,000. Opponents worry about decreased corporate competitiveness and productivity if working hours are reduced … Read more