How Young Adults Are Reinventing Jjimjilbang Culture A Space Once Seen as Old-Fashioned Feels New Again For a long time, Korean saunas and jjimjilbangs were associated with older generations, family bath trips and slightly outdated weekend routines. But that image is changing fast. More young Koreans in their 20s and 30s are now treating saunas … Read more
The Culture Behind Korea’s Summer Commute The Strange Sight of Bare Eyes in Summer If you spend time in Seoul during summer, one thing may feel surprisingly different: not many people wear sunglasses on the way to work. For foreigners like “Ella Mitchell,” this can be a real culture shock. In many countries, sunglasses are … Read more
How Korean Companies Are Turning Match Time Into Team Building When the World Cup Lands in Office Hours The World Cup always means something big in Korea. It is not just football. It is emotion, community and a shared national moment. But the 2026 tournament is different because many matches, including Korea’s games, are taking … Read more
Korea’s Changing Relationship Norms Living Together Is No Longer Taboo In Korea, living together before marriage used to be controversial — even shocking. But things are changing fast. A recent survey shows that nearly 80 percent of unmarried Koreans now think cohabitation as preparation for marriage is acceptable. That’s a massive cultural shift. What once … Read more
Helicopter Parenting in Korea Now Follows Kids to Work When Adulthood Doesn’t Mean Independence Getting a full-time job in Korea has always been seen as the ultimate sign of becoming an adult. You graduate, land a job, start earning your own money — that’s the script. But lately, that script is getting rewritten. More and … Read more