Korean Women Are Taking More Control of Contraception — But One Big Gap Still Remains A Quiet but Important Shift A new study suggests that women in South Korea are gaining more control over contraception, and that matters more than it may seem at first glance. More women are not only using contraception consistently, but … Read more
Korean Students Still Dream of Becoming Teachers and Athletes The Results Might Surprise You In an era filled with influencers, livestreamers and startup dreams, many people might expect Korean students to say they want to become YouTubers or celebrities. But the latest education data tells a different story. In 2025, the most desired job among … Read more
What New Lifestyle Data Says About Alcohol and Food Trends A Clear Shift in Seoul’s Drinking Culture Seoul’s lifestyle habits are changing, and the latest survey makes that super clear. Nearly one in four Seoul residents said they did not drink alcohol at all in the past year. That is a pretty big signal in … Read more
Korea’s Changing Relationship Norms Living Together Is No Longer Taboo In Korea, living together before marriage used to be controversial — even shocking. But things are changing fast. A recent survey shows that nearly 80 percent of unmarried Koreans now think cohabitation as preparation for marriage is acceptable. That’s a massive cultural shift. What once … Read more
Why First-Year High School Feels the Hardest in Korea The Sharp Drop in Happiness If you ask many young adults in Seoul about their school years, a surprising pattern appears. According to a recent report, happiness steadily declines from elementary school through middle school — and hits its lowest point in the first year of … Read more