What New Lifestyle Data Says About Alcohol and Food Trends A Clear Shift in Seoul’s Drinking Culture Seoul’s lifestyle habits are changing, and the latest survey makes that super clear. Nearly one in four Seoul residents said they did not drink alcohol at all in the past year. That is a pretty big signal in … Read more
Why Younger Koreans Are Saying No to Heavy Drinking The End of Late-Night Company Drinking Culture Something BIG is shifting in Korean drinking culture! South Korea’s famous after-work drinking culture is losing steam as younger generations turn away from late-night company gatherings and heavy alcohol consumption. “Hoesik” — company dinners involving multiple rounds of drinking … Read more
Essential Etiquette Guide Understanding Hoesik in Modern Korea Ever heard the phrase “Let’s grab some soju next time?” In Korea, this isn’t just a casual invitation—it’s often the gateway to building professional relationships! While the intensity has mellowed since the ’90s, “hoesik” (work dining after hours) remains a unique cultural phenomenon where colleagues bond over … Read more