How Strangers Become Friends Through Sweat and Soaking A New Way to Connect: Sauna Crews Are Taking Over Korea This is honestly SO cool! Young Koreans are forming “sauna crews” to bathe with strangers and build real friendships. “Jeong”, a 34-year-old office worker in Seoul’s Nonhyeon-dong, has been bathing with strangers every two weeks for … Read more
The Future of Korea’s Creator Economy and K-Beauty A Dazzling Night at Dongdaemun Design Plaza The “Dongdaemun Design Plaza” pulsed with electric energy as hundreds of influencers, models, and actors converged for “Seoul Vibe.” Decked out in glamorous styles, roughly 450 attendees turned the venue into a spectacular showcase of Seoul’s thriving creator economy. This … Read more
Essential Etiquette Guide Understanding Hoesik in Modern Korea Ever heard the phrase “Let’s grab some soju next time?” In Korea, this isn’t just a casual invitation—it’s often the gateway to building professional relationships! While the intensity has mellowed since the ’90s, “hoesik” (work dining after hours) remains a unique cultural phenomenon where colleagues bond over … Read more