Why Sunglasses Still Feel Unusual in Seoul

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The Culture Behind Korea’s Summer Commute The Strange Sight of Bare Eyes in Summer If you spend time in Seoul during summer, one thing may feel surprisingly different: not many people wear sunglasses on the way to work. For foreigners like “Ella Mitchell,” this can be a real culture shock. In many countries, sunglasses are … Read more

2026 World Cup at Work

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How Korean Companies Are Turning Match Time Into Team Building When the World Cup Lands in Office Hours The World Cup always means something big in Korea. It is not just football. It is emotion, community and a shared national moment. But the 2026 tournament is different because many matches, including Korea’s games, are taking … Read more

Helicopter Parenting in Korea Now Follows Kids to Work

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Helicopter Parenting in Korea Now Follows Kids to Work When Adulthood Doesn’t Mean Independence Getting a full-time job in Korea has always been seen as the ultimate sign of becoming an adult. You graduate, land a job, start earning your own money — that’s the script. But lately, that script is getting rewritten. More and … Read more

Navigating Korean Work Drinking Culture

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Essential Etiquette Guide Understanding Hoesik in Modern Korea Ever heard the phrase “Let’s grab some soju next time?” In Korea, this isn’t just a casual invitation—it’s often the gateway to building professional relationships! While the intensity has mellowed since the ’90s, “hoesik” (work dining after hours) remains a unique cultural phenomenon where colleagues bond over … Read more

Generation Z in Korean Workplaces

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Stereotypes, Realities, and the Digital Divide The Stereotype of Gen Z at Work Stories about Generation Z workers in Korea have become almost legendary in offices, often painting them as unprofessional or difficult. Viral social media posts and comedy sketches like SNL Korea’s “MZ Office” exaggerate these images, showing young employees filming TikToks at meetings … Read more

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