A Cyberpunk Journey Through Loneliness and Friendship LISA’s New Comic “Alter Ego” Explores New Neon City OMG, have you guys heard about LISA’s new comic book?! “Alter Ego” just dropped, and it’s a total trip into a cyberpunk metropolis called New Neon City. Based on the five alter egos from the BLACKPINK star’s album, the … Read more
Why Younger Koreans Are Saying No to Heavy Drinking The End of Late-Night Company Drinking Culture Something BIG is shifting in Korean drinking culture! South Korea’s famous after-work drinking culture is losing steam as younger generations turn away from late-night company gatherings and heavy alcohol consumption. “Hoesik” — company dinners involving multiple rounds of drinking … Read more
Between Tradition and Modern Trends The Booming New Year Fortune-Telling Season New Year is prime time for shamans in Korea—appointments book up months in advance as people seek guidance for the year ahead. When someone tried booking with “Jamsil Bosal,” a famous Seoul shaman, in early December, they found weekday slots opening only in June … Read more
Korea’s Manufacturing Giants Win Gen Z Through Digital Storytelling The Great Transformation of Heavy Industry Korea’s traditional manufacturing sector is undergoing a digital revolution. Shipbuilders, steelmakers, and automakers are now competing with IT startups for millennial and Gen Z talent by embracing memes, mascots, and viral content instead of relying solely on legacy brand power. … Read more
Convenience or New Social Obligation? The Digital Gifting Boom in Korea Digital gifting has become a defining trend among young Koreans, especially Generation Z. What started as a simple, convenient way to send small tokens of appreciation has rapidly evolved into a widespread cultural phenomenon. With the integration of gifting features in popular messaging apps, … Read more