Starbucks Korea’s “Tank Day” Sparks Global Outrage When a Local Scandal Goes Global What started as a domestic marketing misfire in Korea has now become an international brand crisis for Starbucks. The “Tank Day” promotion, tied to the anniversary of the 1980 Gwangju Uprising, triggered massive backlash at home — but now, overseas social media … Read more
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more
Korean American Wikipedian Fighting to Change Global Perception of Korea Beyond K-pop The Mission to Expand Korea’s Digital Presence The world often sees Korea through a narrow lens – “BTS”, “Squid Game”, or North Korea headlines dominate global perceptions. However, one Korean American Wikipedian known as “Grapesurgeon” has dedicated years to changing this limited narrative … Read more