Why “Tank Day” Chants Led to a 6-Month Suspension A Sports Match Turned Into a National Controversy What was supposed to be a normal high school baseball game turned into a major social scandal this week. During a national tournament, some players from “Paichai High School” used a chant that mocked a painful moment in … Read more
Can Starbucks Korea Rebuild Trust After the “Tank Day” Fallout? A Marketing Mistake Turned Into a Corporate Wake-Up Call The “Tank Day” controversy is still echoing across Korea, and now Shinsegae Group is responding with something bigger than a simple apology. The company announced groupwide history and social awareness education for Starbucks Korea and other … Read more
Starbucks Korea’s “Tank Day” Sparks Global Outrage When a Local Scandal Goes Global What started as a domestic marketing misfire in Korea has now become an international brand crisis for Starbucks. The “Tank Day” promotion, tied to the anniversary of the 1980 Gwangju Uprising, triggered massive backlash at home — but now, overseas social media … Read more
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more
Korean American Wikipedian Fighting to Change Global Perception of Korea Beyond K-pop The Mission to Expand Korea’s Digital Presence The world often sees Korea through a narrow lens – “BTS”, “Squid Game”, or North Korea headlines dominate global perceptions. However, one Korean American Wikipedian known as “Grapesurgeon” has dedicated years to changing this limited narrative … Read more