promotion

Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy

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Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more

Military Service and Gender Fairness in Korea

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Military Service and Gender Fairness in Korea Why the Debate Is Back Again Military service is once again at the center of gender conflict in Korea. A recent court ruling said that giving higher starting ranks to workers with military service experience could count as gender discrimination if it affects promotions. That decision quickly revived … Read more

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