Culture
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more
Seoul’s Massive Waste Diet A Greener City in the Making Wow, Seoul is seriously stepping up its green game! 🌿 According to recent reports by “Lee Kyung-min”, residents cut daily household trash by 29 tons through the new Waste Diet Project. Even better, daily recycling jumped by 60 tons! It really shows what happens when … Read more
Why Cash Is a Meaningful Parents’ Day Gift in Korea A Different Way to Say Thank You In Korea, gratitude on Parents’ Day often comes in a very practical form: cash. That might sound a little cold in some cultures, but in many Korean families, it actually feels thoughtful and respectful. Instead of guessing what … Read more
How “Douyin” and “Xiaohongshu” Are Taking Over Myeong-dong Livestream Selling Moves from Studios to the Streets of Seoul You won’t believe what’s happening in Myeong-dong at 9 a.m.! While the streets are usually quiet, a new group of entrepreneurs is already hard at work. They aren’t street performers—they are Chinese livestreamers chasing sales! With smartphones … Read more
Escalator Etiquette in Korea Is Changing Again A Small Rule That Confuses Everyone If you have ever visited Korea, you probably noticed one everyday question that feels oddly stressful: should you stand still on the escalator, or walk up if you are in a hurry? And if you stand, which side should you use? Surprisingly, … Read more