Culture
Can Starbucks Korea Rebuild Trust After the “Tank Day” Fallout? A Marketing Mistake Turned Into a Corporate Wake-Up Call The “Tank Day” controversy is still echoing across Korea, and now Shinsegae Group is responding with something bigger than a simple apology. The company announced groupwide history and social awareness education for Starbucks Korea and other … Read more
How Korean Companies Are Turning Match Time Into Team Building When the World Cup Lands in Office Hours The World Cup always means something big in Korea. It is not just football. It is emotion, community and a shared national moment. But the 2026 tournament is different because many matches, including Korea’s games, are taking … Read more
What Jensen Huang’s Korea Visit Really Meant A Celebrity Moment With a Strategic Purpose When “Jensen Huang” joked at Seoul National University that Korea should call him “K-Jensen,” the crowd loved it. It sounded playful, smart and perfectly tuned to Korean pop-cultural pride. But behind the laughter was a much bigger story. Nvidia is no … Read more
Military Service in Korea Is Becoming a Time for Self-Development From Lost Time to Strategic Time For a long time, many young Korean men saw military service as a forced pause in life. It meant barracks, strict routines and time cut off from school, career and personal plans. But that image is changing fast. More … Read more
Korea’s Changing Relationship Norms Living Together Is No Longer Taboo In Korea, living together before marriage used to be controversial — even shocking. But things are changing fast. A recent survey shows that nearly 80 percent of unmarried Koreans now think cohabitation as preparation for marriage is acceptable. That’s a massive cultural shift. What once … Read more