Why Gen Z and Millennials Are Obsessed With This Wellness Trend A Traditional Heat Therapy Gets a Trendy Comeback Enzyme baths are having a serious moment in Korea. What used to feel like a wellness ritual for older generations is now becoming one of the hottest self-care trends among people in their 20s and 30s. … Read more
Why Young Koreans Are Falling in Love With Ballet Ballet Is No Longer Just for Professionals Ballet in Korea is having a real moment. What used to feel like an elite art form for trained dancers is now becoming a favorite hobby for women in their 20s and 30s. From after-work classes to weekend studio … Read more
Pickleball Is No Longer a Niche Hobby in Korea From Quiet Courts to Mainstream Buzz Pickleball is having a serious moment in Korea. What used to look like a niche sport mostly associated with older players is now showing up everywhere — in parks, social clubs and even celebrity conversations. The sharp pop of paddles … Read more
R.O.K.A. T-shirt—From Barracks to Fashion Trend Military Attire as Fashion Statement In South Korea, mandatory military service has long influenced youth culture, but few items have made as dramatic a leap from function to fashion as the R.O.K.A. T-shirt. Recently, ordinary black tees stamped with “R.O.K.A.”—the abbreviation for Republic of Korea Army—have captured the attention … Read more