Why This Dispute Matters Beyond One Company A Trade Dispute Wrapped in One Company’s Name A new report from the US House Judiciary Committee has triggered fresh tension between Seoul and Washington, and the center of the controversy is Coupang. The report accused South Korea of discriminatory treatment toward American-owned companies, using Coupang as its … Read more
Is Coupang Really an American Company? A Legal Identity That Feels Different in Reality Coupang officially presents itself as a US company. It is headquartered in Seattle, incorporated in Delaware and listed on the New York Stock Exchange. On paper, that sounds clear enough. But in reality, the story feels much more complicated. Many people … Read more
The Art of Competitive Advertising When Subtlety Meets Strategy When “Musinsa” launched their New Year’s discount campaign on January 1st, something felt different. The fashion platform released coupons worth exactly 50,000 won – 20,000 won for Musinsa Store, 20,000 won for Musinsa Shoes, 5,000 won for Musinsa Beauty, and 5,000 won for Musinsa Used. Sound … Read more