Business
Why This Dispute Matters Beyond One Company A Trade Dispute Wrapped in One Company’s Name A new report from the US House Judiciary Committee has triggered fresh tension between Seoul and Washington, and the center of the controversy is Coupang. The report accused South Korea of discriminatory treatment toward American-owned companies, using Coupang as its … Read more
Why Korean Investors Are Going Big on Wall Street Korean Money Is Showing Up in a Big Way South Korean investors are no longer small players in the US stock market. Their holdings in American equities have climbed to nearly $200 billion, and that number alone shows how dramatically things have changed. Just a few … Read more
Can Starbucks Korea Rebuild Trust After the “Tank Day” Fallout? A Marketing Mistake Turned Into a Corporate Wake-Up Call The “Tank Day” controversy is still echoing across Korea, and now Shinsegae Group is responding with something bigger than a simple apology. The company announced groupwide history and social awareness education for Starbucks Korea and other … Read more
What Jensen Huang’s Korea Visit Really Meant A Celebrity Moment With a Strategic Purpose When “Jensen Huang” joked at Seoul National University that Korea should call him “K-Jensen,” the crowd loved it. It sounded playful, smart and perfectly tuned to Korean pop-cultural pride. But behind the laughter was a much bigger story. Nvidia is no … Read more
Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more