Drinks, Coffee,
Why Younger Koreans Are Saying No to Heavy Drinking The End of Late-Night Company Drinking Culture Something BIG is shifting in Korean drinking culture! South Korea’s famous after-work drinking culture is losing steam as younger generations turn away from late-night company gatherings and heavy alcohol consumption. “Hoesik” — company dinners involving multiple rounds of drinking … Read more
How Young Koreans Became Hooked on Caffeinated Drinks Caffeine Is No Longer Just for Adults Here’s something wild — caffeine used to be seen as a grown-up thing in Korea! “Yoo”, 52, remembers that when she was young, feeling tired meant drinking water or milk, or simply going to sleep. But times have TOTALLY changed. … Read more
The Exciting New Drink Making Its Global Debut in Korea! A Brand New Starbucks Drink Is Here! OMG coffee lovers, LISTEN UP! ☕✨ Starbucks Korea just announced a brand new drink called the Aerocano, and guess what? Korea gets it FIRST before anywhere else in the world! The global debut is happening this Thursday (2026-02-26), … Read more
Korea’s Young Generation: The Caffeine Addiction Crisis From Childhood Candy to Daily Necessity When “Yoo” was young, caffeine felt like a rite of passage into adulthood. It was something only grown-ups could handle. But fast forward to 2026, and the story is completely different. Meet “Lee Jung-yeon,” a 26-year-old florist who started drinking sweetened canned … Read more
Essential Etiquette Guide Understanding Hoesik in Modern Korea Ever heard the phrase “Let’s grab some soju next time?” In Korea, this isn’t just a casual invitation—it’s often the gateway to building professional relationships! While the intensity has mellowed since the ’90s, “hoesik” (work dining after hours) remains a unique cultural phenomenon where colleagues bond over … Read more