Drinks, Coffee,
Korean Baseball’s Cultural Revolution: Beyond the Game Record-Breaking Attendance Numbers Korean Professional Baseball (KBO) has achieved remarkable success in 2024, surpassing 10.9 million spectators as of September 5th. This milestone marks the second consecutive year of breaking attendance records, demonstrating the unprecedented popularity of baseball in South Korea. 2024년 한국 프로야구는 9월 5일 기준 1,090만 … Read more
The Rise of Chinese Bubble Tea Chains in Korea Milk Tea Resurgence in Korea In recent years, Chinese bubble tea chains have gradually made their way into Korea’s competitive café market, which has long been dominated by coffee. Brands such as “Chagee,” “Mixue,” “ChaPanda,” and “Heytea” are reshaping the beverage landscape by appealing to younger, … Read more
How Korean Gen Z is Transforming Drinking Culture Breaking with Tradition: New Drinking Norms Younger Koreans are redefining traditional drinking norms. In Korea, drinking with elders or seniors, whether at work, school, or social gatherings, has long involved strict etiquette—like pouring drinks with both hands, keeping your glass lower than a senior’s, and promptly refilling … Read more
Encouraging Customers to Leave Home Offices Starbucks Korea’s Policy Shift Starbucks Korea recently announced a new policy aiming to reduce the use of home office setups inside its stores. Customers are being asked to leave desktop computers, printers, and other office equipment at home rather than bringing them to Starbucks outlets. This marks a notable … Read more
A Record Year for Korean Beverage Exports South Korea’s beverage industry is making significant strides on the international stage. In the first half of 2025, the country’s beverage exports soared to a record $409.81 million, marking a 3.9% increase compared to the previous year and a remarkable 27% rise from 2021. Non-fruit and vegetable beverages … Read more