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Caffeine Culture in Korea

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How Young Koreans Became Hooked on Caffeinated Drinks Caffeine Is No Longer Just for Adults Here’s something wild — caffeine used to be seen as a grown-up thing in Korea! “Yoo”, 52, remembers that when she was young, feeling tired meant drinking water or milk, or simply going to sleep. But times have TOTALLY changed. … Read more

Korea’s Young Generation: The Caffeine Addiction Crisis

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Korea’s Young Generation: The Caffeine Addiction Crisis From Childhood Candy to Daily Necessity When “Yoo” was young, caffeine felt like a rite of passage into adulthood. It was something only grown-ups could handle. But fast forward to 2026, and the story is completely different. Meet “Lee Jung-yeon,” a 26-year-old florist who started drinking sweetened canned … Read more