Drinks, Coffee,
Why the World Is Obsessed The Rise of “Korean Syrup” on YouTube In recent months, a video featuring a foreigner carefully layering strawberries and sugar in a jar has exploded in popularity, surpassing 100 million views. The video’s title, “Korean Strawberry Syrup,” sparked global curiosity. What seemed like a simple homemade fruit preserve suddenly became … Read more
The Rise of Fashion Cafes: A New Retail Trend Fashion brands are transforming the way we shop by blending retail with lifestyle experiences, and nowhere is this trend more evident than in Seoul. Zara, a global fashion powerhouse, has recently opened its own cafe, Zacaffe, in the heart of Myeong-dong, one of Seoul’s most vibrant … Read more
The Closure of a Canadian Coffee Shop in Incheon A Canadian coffee brand recently closed its Cheongna location in Incheon, marking its first directly operated store closure since entering Korea just over a year ago. Industry experts cite declining profitability and fierce competition in Korea’s saturated coffee market as key reasons for this decision. 최근 … Read more
The Four-Day Workweek: From Fantasy to Serious Discussion The idea of a four-day workweek, once dismissed as unrealistic, is now gaining traction in Korea. Advocates emphasize the importance of leisure and quality of life, especially as Korea’s per capita income approaches $40,000. Opponents worry about decreased corporate competitiveness and productivity if working hours are reduced … Read more