Why Gen Z and Millennials Are Obsessed With This Wellness Trend A Traditional Heat Therapy Gets a Trendy Comeback Enzyme baths are having a serious moment in Korea. What used to feel like a wellness ritual for older generations is now becoming one of the hottest self-care trends among people in their 20s and 30s. … Read more
Why Young Koreans Are Falling in Love With Ballet Ballet Is No Longer Just for Professionals Ballet in Korea is having a real moment. What used to feel like an elite art form for trained dancers is now becoming a favorite hobby for women in their 20s and 30s. From after-work classes to weekend studio … Read more
How Strangers Become Friends Through Sweat and Soaking A New Way to Connect: Sauna Crews Are Taking Over Korea This is honestly SO cool! Young Koreans are forming “sauna crews” to bathe with strangers and build real friendships. “Jeong”, a 34-year-old office worker in Seoul’s Nonhyeon-dong, has been bathing with strangers every two weeks for … Read more