Why This Dispute Matters Beyond One Company A Trade Dispute Wrapped in One Company’s Name A new report from the US House Judiciary Committee has triggered fresh tension between Seoul and Washington, and the center of the controversy is Coupang. The report accused South Korea of discriminatory treatment toward American-owned companies, using Coupang as its … Read more
Why New Foreign Residents Find Trash Rules So Confusing Why Throwing Away Trash Feels Complicated in Korea For many foreigners arriving in Korea, one of the first unexpected challenges is not housing, banking or transportation — it is trash. Korea’s waste management system is strict, detailed and surprisingly hard to decode if you did not … Read more
How Squishies and Nostalgia Brought Seoul’s Old Markets Back to Life Old Markets, New Energy Seoul’s older markets are getting a surprising second life, and the new crowd is not who many people expected. In places like Dongdaemun Stationery Store Street and Dongmyo Flea Market, the main visitors now are often people in their 20s … Read more
The Smart Etiquette Guide for Runners in Korea Running Boom in Seoul Running in Korea is having a real moment! From Han River paths to Cheonggye Stream and neighborhood parks, more people are joining running crews and weekend jogs. But with more runners on public paths, the need for better running etiquette is growing fast. … Read more
What New Lifestyle Data Says About Alcohol and Food Trends A Clear Shift in Seoul’s Drinking Culture Seoul’s lifestyle habits are changing, and the latest survey makes that super clear. Nearly one in four Seoul residents said they did not drink alcohol at all in the past year. That is a pretty big signal in … Read more