Drinks, Coffee,
Korea’s Young Generation: The Caffeine Addiction Crisis From Childhood Candy to Daily Necessity When “Yoo” was young, caffeine felt like a rite of passage into adulthood. It was something only grown-ups could handle. But fast forward to 2026, and the story is completely different. Meet “Lee Jung-yeon,” a 26-year-old florist who started drinking sweetened canned … Read more
Essential Etiquette Guide Understanding Hoesik in Modern Korea Ever heard the phrase “Let’s grab some soju next time?” In Korea, this isn’t just a casual invitation—it’s often the gateway to building professional relationships! While the intensity has mellowed since the ’90s, “hoesik” (work dining after hours) remains a unique cultural phenomenon where colleagues bond over … Read more
The Global Phenomenon Why Foreign Tourists Are Obsessed with This Iconic Korean Beverage If you walk into any convenience store near major tourist spots in Korea—whether it’s the airport, Myeongdong, or Gangnam—you’ll notice something unusual: entire shelves dedicated to one product. That product? Binggrae’s iconic banana milk in its adorable moon jar-shaped bottle. 인천공항이나 명동, … Read more
How Hanam Pig Farm Broke the 15-Year Curse of Korean BBQ Franchises The Challenge That Everyone Said Was Impossible There’s a saying in Korea: “BBQ franchises don’t last long.” Unlike chicken restaurants that use processed meat, BBQ restaurants using raw pork face huge challenges in maintaining consistent quality across locations. While many famous Korean BBQ … Read more
South Korean Franchise Industry Faces Growing Revenue Gap Between Headquarters and Store Owners Concerning Trends in Franchise Performance The South Korean franchise industry is experiencing a significant disparity in revenue growth between headquarters and individual store owners. Recent data reveals that while franchise headquarters have seen substantial growth, individual outlet owners are struggling with declining … Read more