Latin America Is Becoming Too Important to Ignore K-Pop Is Speaking More Than One Global Language If you have been listening closely to recent K-pop releases, you may have noticed something new: more Spanish. It is showing up in hooks, ad-libs and full lyric phrases across songs by groups like Le Sserafim, Aespa and Ateez. … Read more
Why the Running Craze Is Finally Easing Off the Gas Korea’s Running Boom Is Changing Direction Running is still one of the biggest fitness trends in Korea, but the mood around it is shifting. For years, the culture focused on pace, records and proving progress through numbers. Watches, apps and social media pushed runners to … Read more
Why Mongolia’s Capital Is Starting to Look Like a Korean Food and Retail Hub A New Nickname Says a Lot Ulaanbaatar now has a Korean nickname: “Mongtan.” It combines Mongolia with Dongtan, a large planned city south of Seoul, and the name alone tells you how strong Korea’s influence has become in the Mongolian capital. … Read more
Why Gen Z Is Falling in Love With “Ok” Jewelry Again A Vintage Gem Gets a Fresh Summer Comeback Korean jade, or “ok,” is suddenly everywhere again — and not on grandmothers this time. This summer, Gen Z shoppers are heading to Seoul’s Jongno jewelry district in search of slim jade rings, pastel colors and … Read more
Why Foreign Tourists Are Using Baemin More Than Ever Korea’s Delivery Culture Is Now a Tourist Experience For many visitors, traveling in Korea is no longer just about sightseeing, shopping or famous restaurants. It now includes something much more local: ordering delivery late at night through Baemin. According to new data, foreign visitor orders on … Read more