The Seoul Chicken Summit That Changed Everything When Business Meets Korean Culture Three of the world’s most powerful business leaders created an unforgettable moment in Seoul this week. “Jensen Huang”, the visionary CEO of Nvidia, “Lee Jae-yong”, Samsung Electronics Chairman, and “Chung Euisun”, Hyundai Motor Group Executive Chair, gathered for an intimate evening that would … Read more
White House Press Secretary’s K-Beauty Shopping Goes Viral White House spokesperson “Karoline Leavitt” just proved that K-beauty’s global appeal knows no borders. During President Trump’s state visit to South Korea, the 28-year-old press secretary shared her Korean skincare haul on Instagram, sparking excitement across social media platforms. 백악관 대변인 “Karoline Leavitt”이 한국 방문 중 K-뷰티 … Read more
The Global Phenomenon Why Foreign Tourists Are Obsessed with This Iconic Korean Beverage If you walk into any convenience store near major tourist spots in Korea—whether it’s the airport, Myeongdong, or Gangnam—you’ll notice something unusual: entire shelves dedicated to one product. That product? Binggrae’s iconic banana milk in its adorable moon jar-shaped bottle. 인천공항이나 명동, … Read more
The Smile of Silla A Timeless Treasure from Ancient Korea Gyeongju, the ancient capital of the Silla Kingdom, is welcoming world leaders for the 2025 APEC Economic Leaders Meeting with a special cultural symbol—a roof-end tile featuring a gentle human face known as the “Smile of Silla.” 경주, 신라 왕국의 고대 수도가 2025년 APEC 정상회의를 … Read more
South Korean Franchise Industry Faces Growing Revenue Gap Between Headquarters and Store Owners Concerning Trends in Franchise Performance The South Korean franchise industry is experiencing a significant disparity in revenue growth between headquarters and individual store owners. Recent data reveals that while franchise headquarters have seen substantial growth, individual outlet owners are struggling with declining … Read more