Nearly All Seoul Students Use AI While Teachers Sound the Alarm

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Nearly All Seoul Students Use AI While Teachers Sound the Alarm Shocking Numbers: 95% of Students Using ChatGPT The numbers are absolutely wild! A July 2025 study by the Seoul Education Research and Information Institute found that 94.7 percent of Seoul’s middle and high school students have used generative AI tools like “ChatGPT” and “Gemini.” … Read more

Dujjonku Craze

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How Dubai-Style Cookies Conquered Korea’s Dessert Scene From Café Counters to Luxury Hotels The hottest dessert trend is literally taking over Korea right now! “Dujjonku” – short for “Dubai chewy cookie” – has exploded from small café counters to the menus of five-star hotels. At “Pierre Gagnaire à Séoul” in Lotte Hotel Seoul, dujjonku-inspired petit … Read more

Rising Trend of Hon-Nol

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Young Koreans Embrace Solo Activities as Pride What is Hon-Nolog? A new trend is sweeping through South Korea’s Generation Z – the art of enjoying life alone and proudly sharing it online. The “hon-nolog” phenomenon combines “hon-nol” (playing alone) with “vlog,” creating a unique content genre that celebrates solo activities. YouTuber “Naknaklog” exemplifies this movement, … Read more

South Korea’s Shaman Culture

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Between Tradition and Modern Trends The Booming New Year Fortune-Telling Season New Year is prime time for shamans in Korea—appointments book up months in advance as people seek guidance for the year ahead. When someone tried booking with “Jamsil Bosal,” a famous Seoul shaman, in early December, they found weekday slots opening only in June … Read more

Seoul’s Noodle-flation

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Kalguksu Price Surge Hits Wallets Hard Rising Costs Transform Affordable Comfort Food The era of affordable comfort food in Seoul might be coming to an end. Recent data reveals that kalguksu prices have soared nearly 5%, making it the fastest-rising menu item among popular dining options. 서울의 저렴한 안심 음식 시대가 막을 내리고 있습니다. 최근 … Read more