Starbucks Apologizes for Korea’s ‘Tank Day’ Promotion Controversy A Marketing Disaster That Shocked the Nation Starbucks is facing one of its biggest brand crises in Korea after a promotional event coincided with the anniversary of the May 18 Gwangju Democratization Movement. The promotion for tank-shaped tumblers used slogans like “Tank Day” and “Bang on the … Read more
Korea’s Famous School Lunches Face a Serious Labor Crisis The Hidden Cost Behind Korea’s School Lunch Success Korea’s school lunches often go viral for all the right reasons. People around the world admire the balanced trays, colorful side dishes and nutrition-focused menus. But behind that praise, a serious labor crisis is growing. The system depends … Read more
Should Korea Give Children Simpler Smartphones? The Debate Over Kids and Smartphones Is Growing Korea is having a serious conversation about children and smartphones. As more young students spend long hours on their phones after school, lawmakers and education officials are starting to ask a big question: should minors use stripped-down smartphones with limited functions … Read more
Samsung Engineers Are Questioning Whether to Stay The Bonus Fight Is About More Than Money Samsung has long been one of the most desired employers in Korea. For many engineers, getting hired there meant prestige, stability and pride. But now, the ongoing bonus dispute inside Samsung Electronics is shaking that belief. On the surface, this … Read more
Gaming in Korea Gets More Expensive in 2026 Why Console Prices Are Suddenly Jumping Bad news for gamers: console gaming in Korea is getting seriously more expensive. Sony recently raised prices across the PlayStation 5 lineup, and the increases are huge. The standard PS5 now costs 948,000 won, while the Digital Edition jumped all the … Read more