A Deep Dive into Daily Habits and Spending Patterns Coffee as Essential Daily Fuel Korean Generation Z has transformed coffee from a luxury beverage into an essential daily necessity. For many young Koreans, coffee represents more than just a drink – it’s a survival tool in their demanding academic and professional lives. The caffeine dependency … Read more
R.O.K.A. T-shirt—From Barracks to Fashion Trend Military Attire as Fashion Statement In South Korea, mandatory military service has long influenced youth culture, but few items have made as dramatic a leap from function to fashion as the R.O.K.A. T-shirt. Recently, ordinary black tees stamped with “R.O.K.A.”—the abbreviation for Republic of Korea Army—have captured the attention … Read more
Seeking Validation in Korea The Rise of Online Approval-Seeking In South Korea, social media has become a central stage for people seeking validation for everyday decisions. From choosing what to wear for a car test-drive to deciding on lunch menus or wedding guest attire, countless Koreans now turn to online polls and community boards for … Read more
How Gen Z is Embracing Classical Music From Elite Hobby to Trendy Choice Classical music, once seen as an exclusive pastime for older generations, is now becoming a hip trend among Gen Z. Social media platforms like YouTube, TikTok, and Instagram have played a crucial role in making classical music more accessible and appealing. Young … Read more
Why Koreans Seek Group Acceptance The Social Media Approval Craze In Korea, social media is more than just a platform for sharing photos or updates—it’s a space where people seek validation for even the smallest decisions. From what to wear to a car test-drive to whether it’s okay to feel upset with a friend, Koreans … Read more