The Social Media Effect

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Seeking Validation in Korea The Rise of Online Approval-Seeking In South Korea, social media has become a central stage for people seeking validation for everyday decisions. From choosing what to wear for a car test-drive to deciding on lunch menus or wedding guest attire, countless Koreans now turn to online polls and community boards for … Read more

The Rise of ‘Classic Hip’

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How Gen Z is Embracing Classical Music From Elite Hobby to Trendy Choice Classical music, once seen as an exclusive pastime for older generations, is now becoming a hip trend among Gen Z. Social media platforms like YouTube, TikTok, and Instagram have played a crucial role in making classical music more accessible and appealing. Young … Read more

The Hidden Cost of Validation

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Why Koreans Seek Group Acceptance The Social Media Approval Craze In Korea, social media is more than just a platform for sharing photos or updates—it’s a space where people seek validation for even the smallest decisions. From what to wear to a car test-drive to whether it’s okay to feel upset with a friend, Koreans … Read more