Convenience or New Social Obligation? The Digital Gifting Boom in Korea Digital gifting has become a defining trend among young Koreans, especially Generation Z. What started as a simple, convenient way to send small tokens of appreciation has rapidly evolved into a widespread cultural phenomenon. With the integration of gifting features in popular messaging apps, … Read more
A New Era for International Students The Changing Global Education Landscape As the United States tightens its visa policies and enacts stricter regulations on foreign students, South Korean universities are seizing the opportunity to attract international talent. This shift is reshaping the global education landscape, with Korea emerging as a key destination for students and … Read more
Museum Goods, Glamping, and Vintage Shopping Introduction: Unveiling Seoul’s Hidden Gems Seoul is a city where tradition and modernity blend seamlessly, offering countless opportunities for unique experiences. From exclusive museum goods inspired by Korean heritage to glamping in the mountains and vintage shopping in Hongdae, there’s something for everyone seeking a memorable adventure. 서울은 전통과 … Read more
From Ghost Stories to K-pop: The Rise of the Saja Boys The recent debut of the “Saja Boys,” a fictional K-pop group from the Netflix animated film “K-pop Demon Hunters,” has sparked widespread recognition and discussion among Korean viewers. Their striking appearance—floor-length black hanbok, wide-brimmed hats, and pale, painted faces—immediately evokes the image of the … Read more
Changing Shopping Trends Among Foreign Tourists Recent data shows that foreign tourists in Korea are shifting their shopping habits. Instead of focusing mainly on duty-free stores, more visitors are now shopping at popular local retail chains like Musinsa, Olive Young, and Daiso. This change highlights how tourists are increasingly seeking the same affordable and trendy … Read more