Fashion
Global K-Pop Star’s Cultural Contribution “JENNIE”, a member of the iconic K-pop girl group BLACKPINK and solo artist, has unveiled a new Korean font called ‘ZEN SERIF’ to commemorate Hangeul Day. This meaningful initiative represents her dedication to promoting Korean culture worldwide. “제니”가 한글날을 맞아 새로운 한글 폰트 ‘젠 세리프’를 선보였습니다. 이는 전 세계에 한국 … Read more
Korean Cultural Tourism Boom: How K-Pop Drives International Visitor Spending Rising Global Interest in Korean Cultural Experiences The global phenomenon of Korean entertainment continues to reshape tourism patterns in South Korea. Recent data analysis reveals a significant surge in foreign tourist spending on cultural experiences, driven largely by the international success of Korean pop culture … Read more
The Rise of New K-Beauty Titans: How Three Young CEOs Are Reshaping Korea’s Beauty Industry The Fall of Traditional Beauty Giants The Korean beauty industry is witnessing a dramatic shift as traditional powerhouses lose their dominance. Companies like Amorepacific, LG Household & Health Care, and Aekyung Industrial, once considered the untouchable giants of K-beauty, are … Read more
R.O.K.A. T-shirt—From Barracks to Fashion Trend Military Attire as Fashion Statement In South Korea, mandatory military service has long influenced youth culture, but few items have made as dramatic a leap from function to fashion as the R.O.K.A. T-shirt. Recently, ordinary black tees stamped with “R.O.K.A.”—the abbreviation for Republic of Korea Army—have captured the attention … Read more
A Threat to Korea’s Fashion Market The Rise of Chinese Apparel in Korea In recent years, Korea has experienced an unprecedented influx of low-cost clothing originating from China. Imports have surged, with Korea bringing in billions of dollars’ worth of apparel from China, marking a significant increase compared to previous years. This rapid escalation can … Read more