Fashion
Korean Cultural Tourism Boom: How K-Pop Drives International Visitor Spending Rising Global Interest in Korean Cultural Experiences The global phenomenon of Korean entertainment continues to reshape tourism patterns in South Korea. Recent data analysis reveals a significant surge in foreign tourist spending on cultural experiences, driven largely by the international success of Korean pop culture … Read more
The Rise of New K-Beauty Titans: How Three Young CEOs Are Reshaping Korea’s Beauty Industry The Fall of Traditional Beauty Giants The Korean beauty industry is witnessing a dramatic shift as traditional powerhouses lose their dominance. Companies like Amorepacific, LG Household & Health Care, and Aekyung Industrial, once considered the untouchable giants of K-beauty, are … Read more
R.O.K.A. T-shirt—From Barracks to Fashion Trend Military Attire as Fashion Statement In South Korea, mandatory military service has long influenced youth culture, but few items have made as dramatic a leap from function to fashion as the R.O.K.A. T-shirt. Recently, ordinary black tees stamped with “R.O.K.A.”—the abbreviation for Republic of Korea Army—have captured the attention … Read more
A Threat to Korea’s Fashion Market The Rise of Chinese Apparel in Korea In recent years, Korea has experienced an unprecedented influx of low-cost clothing originating from China. Imports have surged, with Korea bringing in billions of dollars’ worth of apparel from China, marking a significant increase compared to previous years. This rapid escalation can … Read more
The Rise of Rash Guards in Korea In recent years, rash guards have become a staple of Korean beachwear. Unlike in many Western countries, where bikinis and revealing swimwear dominate, Korean beaches are filled with people wearing long-sleeved, brightly colored rash guards. This trend is so distinct that travelers can often identify Koreans abroad by … Read more