Drinks, Coffee,
A Deep Dive into Daily Habits and Spending Patterns Coffee as Essential Daily Fuel Korean Generation Z has transformed coffee from a luxury beverage into an essential daily necessity. For many young Koreans, coffee represents more than just a drink – it’s a survival tool in their demanding academic and professional lives. The caffeine dependency … Read more
Perplexity Opens First AI Cafe in Seoul: When Technology Meets Coffee Culture The Quiet Revolution of AI Integration Perplexity, an emerging AI search company positioning itself as a Google alternative, has quietly opened its first physical space in Seoul’s upscale Cheongdam-dong district. Cafe Curious, which opened on September 3, 2025, represents a subtle yet strategic … Read more
Korean Baseball’s Cultural Revolution: Beyond the Game Record-Breaking Attendance Numbers Korean Professional Baseball (KBO) has achieved remarkable success in 2024, surpassing 10.9 million spectators as of September 5th. This milestone marks the second consecutive year of breaking attendance records, demonstrating the unprecedented popularity of baseball in South Korea. 2024년 한국 프로야구는 9월 5일 기준 1,090만 … Read more
The Rise of Chinese Bubble Tea Chains in Korea Milk Tea Resurgence in Korea In recent years, Chinese bubble tea chains have gradually made their way into Korea’s competitive café market, which has long been dominated by coffee. Brands such as “Chagee,” “Mixue,” “ChaPanda,” and “Heytea” are reshaping the beverage landscape by appealing to younger, … Read more
How Korean Gen Z is Transforming Drinking Culture Breaking with Tradition: New Drinking Norms Younger Koreans are redefining traditional drinking norms. In Korea, drinking with elders or seniors, whether at work, school, or social gatherings, has long involved strict etiquette—like pouring drinks with both hands, keeping your glass lower than a senior’s, and promptly refilling … Read more