Generation Z in Korean Workplaces

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Stereotypes, Realities, and the Digital Divide The Stereotype of Gen Z at Work Stories about Generation Z workers in Korea have become almost legendary in offices, often painting them as unprofessional or difficult. Viral social media posts and comedy sketches like SNL Korea’s “MZ Office” exaggerate these images, showing young employees filming TikToks at meetings … Read more

Why Koreans Avoid Small Talk with Strangers

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The Reality Behind K-Drama Stereotypes Many foreigners expect Koreans to be outgoing and friendly, influenced by the lively social scenes in K-dramas. However, real-life experiences often differ. For example, Ava Miller, an Australian visitor, found that locals in Seoul were reserved and seldom engaged in casual conversation, even in social spaces like hostels or cafes. … Read more

Is South Korea Really “Over”? Rethinking the Population Crisis

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The Viral Video and Public Anxiety Recently, the YouTube channel Kurzgesagt released a video titled “South Korea Is Over,” sparking global debate about the country’s future. The video highlights Korea’s record-low birth rate and warns of economic and social collapse. While such warnings are not new, they have become so frequent that many Koreans are … Read more

The Evolution of Korea’s Coffee Culture and the Four-Day Workweek Debate

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The Four-Day Workweek: From Fantasy to Serious Discussion The idea of a four-day workweek, once dismissed as unrealistic, is now gaining traction in Korea. Advocates emphasize the importance of leisure and quality of life, especially as Korea’s per capita income approaches $40,000. Opponents worry about decreased corporate competitiveness and productivity if working hours are reduced … Read more

Gangnam Style

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More Than a Song, A Story of Seoul’s Transformation From Quiet District to Global Phenomenon Long before Psy’s “Gangnam Style” swept the world in 2012, Gangnam was quietly building its own reputation as a symbol of modern Seoul. In the 1990s, Gangnam was already becoming a hub for culture, fashion, and business, setting itself apart … Read more