Business
The Future of Korea’s Creator Economy and K-Beauty A Dazzling Night at Dongdaemun Design Plaza The “Dongdaemun Design Plaza” pulsed with electric energy as hundreds of influencers, models, and actors converged for “Seoul Vibe.” Decked out in glamorous styles, roughly 450 attendees turned the venue into a spectacular showcase of Seoul’s thriving creator economy. This … Read more
Jay-Z’s Investment Firm Partners with Korean Asset Manager for $500M Cultural Fund “Jay-Z”‘s investment firm is taking Korean culture global. The legendary rapper’s private equity company MarcyPen Capital Partners just announced a major partnership with Korea’s Hanwha Asset Management, targeting a massive $500 million joint venture fund focused on Korean beauty, food, and entertainment companies. … Read more
Tesla’s FSD Arrival in Korea: Hyundai Faces Growing Autonomous Driving Gap Tesla has officially launched its supervised “Full Self-Driving” system in South Korea, marking the country as the seventh global market to receive this advanced driver-assistance technology. This development raises significant concerns for Hyundai Motor Group, which has yet to offer comparable autonomous features. 테슬라가 … Read more
Korea’s Manufacturing Giants Win Gen Z Through Digital Storytelling The Great Transformation of Heavy Industry Korea’s traditional manufacturing sector is undergoing a digital revolution. Shipbuilders, steelmakers, and automakers are now competing with IT startups for millennial and Gen Z talent by embracing memes, mascots, and viral content instead of relying solely on legacy brand power. … Read more
Korean Bakeries Face Financial Crisis Despite Rising Bread Prices The Paradox of Breadflation The irony hits hard when you walk into your favorite bakery. That bagel you loved? It’s 44% more expensive than three years ago. Yet somehow, the shop owner’s smile seems a little more strained. Welcome to Korea’s bakery crisis of 2025, where … Read more