Seoul Shines as Global Favorite Among Young Travelers Seoul’s Rise in Global Popularity Seoul has once again been recognized as the world’s most beloved city by travelers aged 25 to 40, securing the distinction for the fourth consecutive year through the 2025 Trazees awards. The city’s charm stems from the captivating blend of traditional heritage … Read more
In the Land of Skincare: The Challenges of Finding Real Skin Doctors in Korea The Boom of Dermatological Treatments South Korea has become a global hub for dermatological and cosmetic skin treatments, attracting hundreds of thousands of international visitors seeking procedures. In 2023, over one-third of all foreign patients visiting Korea wanted skin treatments, and … Read more
Changing Family Preferences: Why South Korea Loves Daughters More Than Sons Societal Shift in Gender Preference For a long time, many societies favored sons over daughters. In recent years, however, South Korea has experienced a remarkable shift. Parents are now showing a strong preference for daughters, reflecting profound changes in family values and social expectations. … Read more
The Scientific Brilliance and History of Hangeul The Genius of Hangeul Design Hangeul stands out as one of the most scientific and innovative writing systems in the world. Created by King “Sejong the Great” and his scholars in the 15th century, its inventiveness lies in its logical structure and ease of use compared to other … Read more
How Korean Gen Z is Transforming Drinking Culture Breaking with Tradition: New Drinking Norms Younger Koreans are redefining traditional drinking norms. In Korea, drinking with elders or seniors, whether at work, school, or social gatherings, has long involved strict etiquette—like pouring drinks with both hands, keeping your glass lower than a senior’s, and promptly refilling … Read more