Why Koreans Seek Group Acceptance The Social Media Approval Craze In Korea, social media is more than just a platform for sharing photos or updates—it’s a space where people seek validation for even the smallest decisions. From what to wear to a car test-drive to whether it’s okay to feel upset with a friend, Koreans … Read more
How Korea Confronts Aging Age and Appearance in Everyday Life In Korea, age is more than just a number—it shapes social interactions and expectations. When meeting someone new, Koreans often exchange ages to determine the proper use of honorifics and establish social roles. Complimenting someone for looking younger than their age is common, regardless of … Read more
Stereotypes, Realities, and the Digital Divide The Stereotype of Gen Z at Work Stories about Generation Z workers in Korea have become almost legendary in offices, often painting them as unprofessional or difficult. Viral social media posts and comedy sketches like SNL Korea’s “MZ Office” exaggerate these images, showing young employees filming TikToks at meetings … Read more
Understanding Everyday Subway Encounters For many foreigners, riding the subway in Seoul can be a surprising experience. People often bump into each other or push past without a word of apology, which might seem rude at first glance. However, in Korea, unintentional minor physical contact is generally accepted, and a simple nod or brief “excuse … Read more
The Reality Behind K-Drama Stereotypes Many foreigners expect Koreans to be outgoing and friendly, influenced by the lively social scenes in K-dramas. However, real-life experiences often differ. For example, Ava Miller, an Australian visitor, found that locals in Seoul were reserved and seldom engaged in casual conversation, even in social spaces like hostels or cafes. … Read more