One Size Does Not Fit All The Reality of Free Size Clothing The term “free size” is widely used in Korean fashion, but it often causes frustration for many consumers. Free size refers to clothing that comes in only one size, but this does not mean it fits everyone. Many shoppers, like Choi A-ra, have … Read more
The Reality Behind K-Drama Stereotypes Many foreigners expect Koreans to be outgoing and friendly, influenced by the lively social scenes in K-dramas. However, real-life experiences often differ. For example, Ava Miller, an Australian visitor, found that locals in Seoul were reserved and seldom engaged in casual conversation, even in social spaces like hostels or cafes. … Read more
The Power of Persistence The Hidden Problem with Apple Devices in Korea For over 15 years, Apple’s “Find My” feature—which lets users track lost iPhones, AirPods, and AirTags—was quietly disabled in South Korea. Millions of Korean users couldn’t use this basic function, while the rest of the world took it for granted. Most people assumed … Read more
The Viral Video and Public Anxiety Recently, the YouTube channel Kurzgesagt released a video titled “South Korea Is Over,” sparking global debate about the country’s future. The video highlights Korea’s record-low birth rate and warns of economic and social collapse. While such warnings are not new, they have become so frequent that many Koreans are … Read more
The Four-Day Workweek: From Fantasy to Serious Discussion The idea of a four-day workweek, once dismissed as unrealistic, is now gaining traction in Korea. Advocates emphasize the importance of leisure and quality of life, especially as Korea’s per capita income approaches $40,000. Opponents worry about decreased corporate competitiveness and productivity if working hours are reduced … Read more