How Dubai-Style Cookies Conquered Korea’s Dessert Scene From Café Counters to Luxury Hotels The hottest dessert trend is literally taking over Korea right now! “Dujjonku” – short for “Dubai chewy cookie” – has exploded from small café counters to the menus of five-star hotels. At “Pierre Gagnaire à Séoul” in Lotte Hotel Seoul, dujjonku-inspired petit … Read more
How Korean Culture Fuels Global Noodle Dominance The Power of Cultural Fusion Nongshim, Korea’s instant noodle giant, just proved something brilliant: mixing K-pop with ramyun isn’t just smart—it’s unstoppable. The company’s crushing it in global markets by partnering with animated hit “KPop Demon Hunters” and girl group “aespa,” turning cultural phenomena into serious business wins. … Read more
Korea’s Young Generation: The Caffeine Addiction Crisis From Childhood Candy to Daily Necessity When “Yoo” was young, caffeine felt like a rite of passage into adulthood. It was something only grown-ups could handle. But fast forward to 2026, and the story is completely different. Meet “Lee Jung-yeon,” a 26-year-old florist who started drinking sweetened canned … Read more
The Art of Competitive Advertising When Subtlety Meets Strategy When “Musinsa” launched their New Year’s discount campaign on January 1st, something felt different. The fashion platform released coupons worth exactly 50,000 won – 20,000 won for Musinsa Store, 20,000 won for Musinsa Shoes, 5,000 won for Musinsa Beauty, and 5,000 won for Musinsa Used. Sound … Read more
TOPIK Goes Digital by 2029 Digital Transformation of TOPIK South Korea is taking Korean language education global with groundbreaking changes. The government announced Friday that the Test of Proficiency in Korean (TOPIK) will be fully digitized by 2029, marking a historic shift in how foreign learners access Korean language certification. 한국 정부가 금요일 한국어능력시험(TOPIK)을 2029년까지 … Read more