The Transformation of the Korean Tiger

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From Folklore Menace to Modern Mascot In recent years, the image of the tiger in Korean culture has undergone a remarkable transformation, shifting from a fear-inspiring creature in traditional folktales to a friendly and beloved character in modern media. 최근 한국 문화에서 호랑이의 이미지는 전통 설화에서 두려움을 주는 존재에서 현대 미디어에서 사랑받는 친근한 캐릭터로 크게 … Read more

A Cultural Collaboration: Nongshim Ramyeon x KPop Demon Hunters

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A Cultural Collaboration: Nongshim Ramyeon x KPop Demon Hunters Introduction: An Iconic Fusion of Food and Entertainment Nongshim’s famed Shin Ramyun has cemented its place not only in Korean households but also among global fans of spicy instant noodles. This August, Nongshim surprised consumers with a limited-edition noodle set inspired by its collaboration with the … Read more

Webtoon’s Strategic Partnership with Disney to Revolutionize Mobile Comics

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Webtoon’s Strategic Partnership with Disney to Revolutionize Mobile Comics Webtoon Entertainment, the US-based parent company of “Naver Webtoon,” has struck a significant multi-year partnership with Walt Disney Co. This collaboration aims to bring around 100 titles from Marvel, “Star Wars,” and other Disney properties to Webtoon’s vertical-scrolling platform tailored for mobile users. This move not … Read more

From Glory of BTS to Legal Battles

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From Glory of BTS to Legal Battles: The Challenges Facing “Bang Si-hyuk” “Bang Si-hyuk,” the founder and chairman of Hybe, once hailed as a pioneer of the K-pop industry thanks to the unprecedented global success of BTS, is now embroiled in a serious legal controversy. His company Hybe faces intense scrutiny amid allegations of stock … Read more

Is K-pop’s Global Strategy Backfiring?

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Understanding the Domestic Decline Introduction: K-pop’s Global Rise and Homefront Troubles As K-pop’s global presence continues to expand with Billboard-topping hits and worldwide tours, a pressing question emerges: is this international success coming at the cost of its domestic influence? While K-pop groups captivate audiences across the US, Europe, and Southeast Asia, industry experts and … Read more