Drinks

Drinks, Coffee,

Why Global Brands Struggle in Korea’s Competitive Market

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The Closure of a Canadian Coffee Shop in Incheon A Canadian coffee brand recently closed its Cheongna location in Incheon, marking its first directly operated store closure since entering Korea just over a year ago. Industry experts cite declining profitability and fierce competition in Korea’s saturated coffee market as key reasons for this decision. 최근 … Read more

The Evolution of Korea’s Coffee Culture and the Four-Day Workweek Debate

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The Four-Day Workweek: From Fantasy to Serious Discussion The idea of a four-day workweek, once dismissed as unrealistic, is now gaining traction in Korea. Advocates emphasize the importance of leisure and quality of life, especially as Korea’s per capita income approaches $40,000. Opponents worry about decreased corporate competitiveness and productivity if working hours are reduced … Read more